Hi, I’m Anne Marie

Founder of Front Rowe Consulting

With over a decade of experience inside major league front offices, I’ve had the privilege of working with some of the most iconic teams in sports—including the Boston Red Sox and Oakland A’s. My background spans partnership strategy, fan engagement, CRM implementation, and turning complex data into simple, actionable stories.

At the Red Sox, I led projects that strengthened sponsorship performance and helped streamline internal systems by integrating CRM and analytics. At the A’s, I secured multi-year deals—including a major partnership with Coca-Cola—and built performance frameworks that helped our partners see the real value of what we were delivering.

Now, through Front Rowe Consulting, I help teams and brands simplify their pitch decks, clarify their messaging, and tell better stories with their data. Whether it’s pulling insights from YouGov or Vision Insights, building dashboards in Tableau, or helping teams unlock the full potential of CRM and sponsorship tools like SponsorUnited, I specialize in translating data into clear, compelling stories that drive results.

Let’s talk about how to elevate your partnership strategy through clearer storytelling and data that drives results.